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By Ryan Cote
As a small business, you are always searching for methods to promote your visibility to current and prospective customers. As you try to bolster your business image, it is crucial to think on two different levels. Today your business has both real world visibility and online visibility to consider. Getting your business name out there on both levels is essential and they do not have to be thought of two separate worlds. In reality, one level typically feeds into the other. For example, you can advertise your store online and have a real world advertising campaign to attract customers to your website. As you review these methods, you can see the powerful strategy of word-of-mouth marketing. When you hear about referral marketing techniques, this is what people mean. Referral marketing is an excellent way to get customers spreading the positive news about what your business has to offer.
What is the first secret of successful referral marketing? First of all, get your name to spread from person to person. Visualize this process as a type of link. Do you remember the game telephone? Spreading the word about your business works much the same way. You need to start at one point, just like in the game, and keep passing on your message down the line. As the message continues to be passed along, more people will talk about your business which makes more people interested in it. One person will hear about your business, then another and so the cycle continues. This is exactly the way referral marketing is accomplished. While this sounds reasonable, you are probably asking yourself how exactly is it done?
Incentives are a key strategy to effective referral marketing campaigns. Incentives are rewards you offer to people who assist you in your referral marketing efforts. Such rewards can be anything you choose ranging from coupons to money to assistance on their own websites and campaigns. Incentives are exactly how networks are formed and how communities ultimately evolve. Using this type of marketing means you are joining or forming a community. There is no doubt that referral marketing and community efforts are one of the best and more affordable ways to promote your business.
While it may sound easy, referral marketing involves skill and knowledge of what works…as well what doesn’t. To get a solid referral marketing campaign started, you need to have a market specialist working with your business. Choose a specialist who has run many referral campaigns, proving their understanding of what to do and what not to do. The specialist should have an impressive track record and understand how to use the most cutting edge referral marketing strategies to boost your small business image.
The result of a prospering referral marketing campaign is an increased interest in your business as more people start talking about you. Your business will be linked online and start to pop up in online searches more often. As your business site appears in searches, it will lead to more hits which ultimately leads to better sales. The total sum of your referral marketing campaign efforts is a successful small business.
About the Author: Ryan Cote is the Owner of Website Booster Shot, an affordable and effective
small business SEO
program for small businesses. Learn more at WebsiteBoosterShot.com.
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